Out of this World
Inspired by the poster of Spielberg's film E.T, the mock campaign compares the experience of skiing at the resort to flying through the air. The poster hopes to capitalise on the target audience's nostalgia by evoking fond memories. This is furthered through the attention to detail in matching colour and tone to the original poster. Highlights and atmosphere not present in the poster were added in to further the 'magical' side of the experience.
Photos sourced from Unsplash, Pixabay and Pexels.