In 'Look Beneath the Surface' I wanted to explore the often unseen side of Australia's alcohol industry's political donations.
What appears as a glossy, exciting industry, a darker reality presents itself when one prods a little deeper. Like sharks, the alcohol industry preys on its victims.
What appears as a glossy, exciting industry, a darker reality presents itself when one prods a little deeper. Like sharks, the alcohol industry preys on its victims.
The poster was created using royalty free assets. It is the hope that it raises awareness of the prevalence of political donations by alcohol companies in order to help consumers understand the motives and 'hidden agendas' behind the bottle.
This piece was awarded Top Spin's Judge's Choice Award. Top Spin is an initiative by VicHealth to raise awareness and start a conversation about Australia's alcohol industry, particularly in relation to young people.